There is no denying the fact that links are really important for a web site. They are the backbone of a site and are indispensable. However, when it comes to improving web site rankings with the help of links, it is not just links but link popularity which matters a lot. Link popularity is the number of inbound links to your site from other web pages. Link popularity is directly proportional to the quality and authority of web pages from where links are procured. Links from reputed and relevant web sites hold much more value than links from unrelated web pages.
Search engines have a set of parameters based on which they rank a site. For search engines, it is not the quantity of links but their quality which matters the most. Link popularity can be immensely helpful in improving the rankings of a site. For this, it should be ensured that links are procured from only thematically similar and authority web sites. A good link building company can help you gain quality links which deliver long term results.
Links fetch desired results only if they are from related web sites. Irrelevant one do not help a bit. They in fact, can draw flak from search engines. The credibility and authority of a web page also matters. For instance, a few backlinks form a highly reputed site can be just more than enough to improve the search engine rankings. Whereas, having too many links from just any site without sparing a thought for relevancy can prove to be harmful.
Link popularity can also be improved with the help of a good design and quality content. A simple and user friendly design will help in attracting more visitors. A quality content related to the theme of the business also appeals to the visitors. It can make people stay longer on the site and take the pain to go through the different pages.
Thus, it is clear that popularity of link is highly effective technique for web site rankings. It should be ensured that links are acquired from only relevant and popular web sites. This will automatically increase the backlink popularity and consequently the search engine ranking as well.